AB5 Social — Trade & Construction Growth
Trade & Construction Business Owners

Fill your sales pipeline and make your ‘quiet’ months a thing of the past

One month you're flat out, the next it's dead quiet — and there's nothing you can do to fix it. We've built the proven video ads and systems that only bring serious enquiries into your business — so you stop constantly guessing about where your work is coming from.

Watch the 4-minute breakdown
I'm Ready

Takes 60 seconds. If you qualify, you'll pick a time on my calendar.

Builders Groundworks Roofing Electrical Plumbing & Heating Joinery & Fit-Out Developers
25+
Businesses Helped
£5M+
Client Revenue Generated
15M
Organic Social Views
In Their Own Words

Clients we've helped,
on camera

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"[Strongest one-line quote from their video.]"

Client Name
Company — Trade
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"[Strongest one-line quote from their video.]"

Client Name
Company — Trade
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"[Strongest one-line quote from their video.]"

Client Name
Company — Trade
The Receipts

Don't take my word for it

Real numbers from real trade businesses. Ad accounts, booked jobs, and the messages that came in off the back of them.

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Ad dashboard — cost per lead / return
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Inbound DMs / enquiries
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Revenue / jobs closed
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Organic views & growth
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Booked diary / calendar
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Second client ad account
Trusted by trade businesses across the UK & Ireland
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The Problem

What's actually holding
your growth back

01

No consistency

One month you're turning work away, the next it's dead quiet. You've no way to turn the tap on when you need it — so you're stuck in the cycle of taking jobs you'd normally walk away from just to keep the team busy.

02

Sales slipping through

You're running the business, not sat on the tools — so calls get missed, enquiries go cold, and nobody can tell you who got in touch last week or where they came from. Every lead you lose here is one you already paid for.

03

Timewasters, not buyers

The enquiries that do come in aren't serious. Curious browsers, tyre-kickers and people who ask for a price and vanish. You lose your evenings pricing work that was never going to happen.

The System

Much more than
just a marketing agency

We don't just run ads or post videos. We build the three things that make a trade business pick up the phone every week.

01 — Attract

Content that gets you known

Short-form video shot on your sites, built around the jobs you actually want more of. It builds trust before anyone ever enquires.

  • Shoot plans & hooks
  • Editing & posting calendar
  • Platform-native formats
02 — Convert

Paid ads that fill the diary

Meta and Google campaigns targeted at homeowners and developers in your area, with offers built to bring in the job size you want.

  • Campaign build & creative
  • Landing pages & funnels
  • Daily optimisation
03 — Close

Systems so nothing leaks

Every enquiry chased automatically, every quote followed up. Most trade businesses lose more money in the follow-up than in the marketing.

  • CRM & pipeline setup
  • Automated follow-up
  • Tracking & reporting
The Route

Your path to working with us

Here's how you go from "sales are meh" to "we're flat out".

Step 1

Consultation

A first call to learn about you, your business and where you want it to be. If I can help, you'll leave with a clear route to get there. If I can't, I'll tell you quickly — and you still walk away with ideas you can use.

Step 2

The roadmap

How much, for how long, and exactly what you get. No twelve-month lock-ins dressed up as partnerships. You'll know the numbers before you commit to anything.

Step 3

Campaign build

We come out and shoot the content on your sites — the jobs you actually want more of. We handle the editing and send everything over for your approval before a single thing goes live. Behind the scenes we're building the offers, copy, funnels, ad accounts, CRM, automations and tracking. You approve; we do the rest.

Step 4

Launch & management

We go live, then we optimise daily. You get straight reporting on what came in, what it cost, and what it turned into — so the return speaks for itself.

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Adam — on site or shooting content
Who You're Dealing With

I'm Adam

I've always been obsessed with growth — business, brand and personal. After a Business Management degree and a Master's in Digital Marketing, I realised I didn't want to work for a marketing agency. I wanted to build one.

Working in marketing inside the construction industry, I saw how low the standard was. Most trade businesses were relying on word of mouth or the odd Facebook post, and there was obviously a better way.

AB5 started in my uni bedroom helping local businesses get noticed. It's now a proven system that scales trade and construction companies across the UK and Ireland — through organic video, paid ads, and the systems that turn attention into booked work.

The Team

Here's who'll be
helping you

Not a faceless agency. These are the people who'll be on your calls, on your sites and in your ad account.

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Adam
[Role]
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Jake
[Role]
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Nick
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Khizar
[Role]
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Tazz
[Role]
Let's Talk

See if we're
a fit

We don't work with anyone we haven't spoken to. Answer six quick questions and if it looks like we can help, you'll go straight through to the calendar to pick a time.

  • You're a trade or construction business in the UK or Ireland
  • You're turning over £25k+ a month
  • You've got the capacity to take on more work
  • You want a system, not a one-off post
What happens next
01
Answer six questions

Takes about 60 seconds. Nothing you'll need to go and look up.

02
Pick your time

If we're a fit, the calendar opens straight away with your details already filled in.

03
We speak

You'll get a clear route to your growth targets, or a straight no and some free ideas.

I'm Ready

No sales team, no chasing — you'll speak to us direct.

Questions

FAQs

How much does it cost?

It depends on what you need and how fast you want to move — a single-trade business wanting more local enquiries is a different build to a developer running multiple sites. I'll give you real numbers on the call, not a "starting from" figure designed to get you in the door.

How quickly will I see results?

Paid campaigns typically start producing enquiries within the first 2–3 weeks once we're live. Organic content is a slower burn — it compounds over 3–6 months. Anyone promising you a flood of work in week one is selling you something.

Where do I sign up?

You don't, not straight away. I don't work with anyone I haven't had a call with — it's not just about affordability, it's about whether we'd actually work well together. Fill in the form above and we'll take it from there.

Do you guarantee results?

I won't promise you a number I can't control. What I will say is that if I can't get you a result, you'll struggle to find a marketer who can. Our campaigns cover every platform your customers actually use — social, inbox and phone.

Do you offer payment plans?

Depending on the products and services involved, we work with a credit partner who can approve finance so you can spread the cost.

I'm already flat out. Is this still for me?

Possibly — but the conversation changes. If you're at capacity, the job isn't more leads, it's better ones: bigger jobs, better margins, less time quoting work you don't want. Worth a call either way.

Next month's diary
won't fill itself

Sixty seconds to find out whether we can help. If we can't, I'll tell you straight.

AB
AB5 Social
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